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Confessions of a Hard Money Lender – ft. Greg Emmer with EquityMax

Join attorney Joe Seagle and Gregory Emmer as they discuss the intricacies of asset protection in real estate 🏠, covering the differences between hard money and private lending, the importance of borrower relationships 🤝, and property evaluations. They also discuss the impact of wholesale assignments and share lessons from the Great Recession that still shape their practices today 📉. Gregory provides insights into current real estate market trends, emphasizing shifting property prices and the need for risk management. He breaks down unique loan offerings like niche loans and flexible terms, highlights the application process and quick closing times ⏱️, and shares advice on credit scores, interest rates, and handling financial difficulties. The episode wraps up with personal reflections on inspiration and life lessons

👤 Who is Greg Emmer?

Gregory has been a major player at EquityMax since 2008, growing the business from lending in 6 states to 47, with specialty loans for mobile homes, rural properties, and small loans under $50,000.
With a background in real estate and finance, Gregory is dedicated to helping real estate investors succeed across the country.

📞 Connect with Gregory 📧 gregoryemmer@equitymax.com 🔗 LinkedIn

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Show Notes:

00:00 Introduction to Asset Protection in Real Estate

02:59 Understanding Hard Money vs. Private Lending

05:58 The Role of the Borrower in Real Estate Lending

08:57 Types of Properties and Projects for Lending

11:57 Lending to Individuals vs. Entities

15:08 Evaluating Property Value and Borrower Intent

18:03 Red Flags in Real Estate Transactions

20:51 The Impact of Wholesale Assignments on Lending

24:01 Lessons from the Great Recession and Current Market Trends

27:58 Market Trends and Price Adjustments 30:13 Loan Terms and Risk Management

32:39 Unique Loan Offerings and Underwriting Process

35:40 Application Process and Speed of Closing

40:01 Credit Score Insights and Interest Rates

43:07 Advice for Borrowers in Trouble

47:59 Personal Inspirations and Life Lessons

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